Player-side analytics pushes live event viewer data directly from viewers into your Google Analytics account. You will have accurate, real time viewer location and unique viewer data, as well as specific device type reporting and session duration data.
To get started set up a property, and then add the code to your player.
You will see real-time location and viewer counts, and over time you will see a monthly view of your audience profile with devices, browsers, and platforms, as well as locations.