Monetizing Streams

ScaleEngine provides both VAST support and Dynamic Ad Insertion with linear playlist support so you can show paid advertising on your streams.

Our VAST (Video Ad Serving Template) capability is built into our closely maintained version support for the clappr player. We provide the latest stable version of clappr that is bug-free and recent. The clappr plugin for VAST ads takes a URL that points at your VAST XML. These xml urls are templates that are generated by your ad serving provider. Check the VAST box in our embed generator, add the VAST URL, and your ad will play before your stream is viewed.

DAI (Dynamic Ad Insertion) is in beta testing, with Vidillion. Using our channel system, users can "mark" playlist items as ad breaks, triggering compatible splice out messages to replace the clip with a targetted ad pod, dynamically associated with the viewer. Users can also select to use SCTE-35 splice messages as well.

If you are a channel playlist user, you might want to schedule ads into your lists, between your content. Serving your ads this way offers several advantages, primarily that the player cannot skip or block the ad, either with tracking protection or third party ad blockers.